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Effective Ways to Market Your Web Site via All Means Other Than Search Engines.
Presented by Donna Wickerham, ACC
President, The Only Way to Travel, Inc.
Marketing:
Definitions:
- Selling or advertising.
- A fundamental societal process which necessarily and inherently evolves within a society to facilitate the effective and efficient resolution of the society’s needs for exchange of consumption values.
The bottom line – Marketing begins with fulfilling the customers needs.
According to Michael E Gerber, in his book E-Myth Revisited, "Your Marketing Strategy starts, ends, lives and dies with your customer."
The purpose of marketing your web site is to create a perceived need. You need to make the public think they need your services. Finding your site on a search engine is only one small way of marketing your business. There are many other ways of creating the perception of need.
List five methods (other than the Internet) that you use to market your travel agency.
Magazines
Selling Power
Solutions for Sales Management
Check http://www.sellingpower.com
Cover price $5 per issue or $33 per year
media
We see the e in media
Check http://www.mediapost.com/media
Cover price $4.95 per issue but you should be able to get it for free
E-Business Authority
http://www.advisor.com for subscription informationExpert Advice on E-Business & Technology
Check
Cover price of $4.99 but available for free.
Smart Business
http://www.smartbusinessmag.comTechnology at Work – Business Information Using the Internet
Check
Published by Ziff Davis http://www.ziffdavis.com
Subscription rate of $12/yr but available for free.
Internet World
http://www.internetworld.comThe Voice of E-Business and Internet Technology
Check
Published by Penton Publication http://www.iw.com
Cover price of $5.00 but available for free.
ECompany
Stories and advice on what works on the Internet and Information of ttechnology
Check http://www.ecompany.com
Published by ecompany.com
Available for free.
Small Business Computing
Information to help small business and their use of technology
Check http://www.destinationsoho.com
Published by Small Business Computing
Cover price of $4.99 but available for free.
darwin
Information about business evolving in the Informational Age
Check http://www.darwinmag.com
Published by Darwin Company
Cover price of $4.99 but available for free.
SAM
Sales-Advertising-Marketing Information both for Internet and the Real World
Check http://www.sammag.com
Published by Marketing Bulletin Board
Cover price of $6.95 but available for free.
Interactive Week
http://www.ziffdavis.comInternet News and Business Strategies and Technology
(Opinion: great editorials about e-marketing, e-learning,)
Check http://www.interactiveweek.com
Published by Ziff Davis
Available for free.
Business 2.0
Internet News and Business Strategies and Technology
(Opinion: great editorials about e-marketing, e-learning,)
Check http://www.business2.com
Published by Imagine Media
Subscription rate of $19.95/yr
Books
The 11 Immutable Laws of Internet Branding
Al Ries and Laura Ries
2000
Publisher: Harper Business
Maximize Web Site Traffic –
Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement
Robin Nobles & Susan O’Neil
2000
Publisher: Adams Media Corporation
Got Web – The Small Business Guide for Increasing Profits form Your Web Site
Art Wickerham
http://www.aewconsultants.com
You Have Your Web Site – Now What?
Donna and Art Wickerham
http://www.aewconsultants.com
The E-Myth Revisited
Michael E. Gerber
1995
Publisher: HarperCollins Publishers, Inc.
Customers.com
Patricial B. Seybold
1998
Publisher: Times Books
Online Resources
Our Travel Opinion
http://www.ourtravelopinion.comExhibit your niche travel specialty and promote your agency and web site
Check
Our Travel Opinion
Publish 6 articles for 6 months for $25
Self Promotion
Exhibit your niche travel specialty and promote your agency and web site
Check http://www.selfpromotion.com
Self Promotion.com
Yearly fee of $25 for unlimited use
AEW Consultants
http://www.aewconsultants.comWeb site design, hosting, domain registration and books about Internet development and promotion.
Check
AEWConsultants.com
Domain registration and web designs from $125 with yearly hosting for $100.
Books from $20.
Web Rings & more
Travel Ring - http://www.travelring.net/travelring/searchindex.htm
Travel Websites - http://www.travel-websites.com/ring.htm
Local Links.com
- http://www.local-links.net/
209 Needlewood Lane
Reynoldsburg, OH 43068
614-596-1964
"the best things in life, aren't
things"
aewconsultants
©2003