GROWING YOUR BUSINESS GLOBALLY

 

Presented by:
Art and Donna Wickerham
The Only Way to Travel, Inc.
Reynoldsburg , OH 43068  

www.onlywaytotravel.com

 

SATH WORLD CONGRESS  

17 January 2003

The 5 Laws of Internet Marketing
by Dr. Ralph F. Wilson

http://www.wilsonweb.com/

 1. The Law of the Dead End Street

The first law goes like this: Setting up a web site is like building a storefront on a dead-end street. If you want any shoppers, you must give them a reason to come.

 2. The Law of Giving and Selling

An important element of Web culture is "free stuff." The Law of Giving and Selling says: Attract visitors to your site by giving away something free, and then try to sell something additional to those who visit.

 3. The Law of Trust

Assuming your products or services are priced competitively and are of good quality, your most significant sales barrier is trust. Trust is the essential lubricant of Web business; without trust, business grinds to a halt.  

4. The Law of Pull and Push

The Fourth Mutable Law of Web marketing is: Pull people to your site by your attractive content, then push quality information to them regularly via e-mail. “With their permission.”

   5. The Law of the Niche

The Law of the Niche is last but not least. Let me state it this way: Big businesses like Amazon.com and Wal-Mart have the money and clout to "own" whole segments of the marketplace. Small businesses succeed by finding niches that are either unfilled or only partially filled, and filling them with excellence. 

Getting Started

Your Sites

Company Site:  All about your agency.

• Who you are.

• Where you are.

• What you do.

• How to contact you.

• Professional memberships.

• Professional awards.

  Niche Site(s):  Your expertise.

•  Differentiate your agency. (USP)

• List your offer

•  How to book.

• Agency contact information.

Your Domain Name

• Choosing a name.

• Business Name

• Descriptive

Registering your name.  

• www.godaddy.com  $8.95 per name per yea

• www.verisign.com  $35.00 per name per year

 Getting on the Web

• Your connection.

• Hosting your site.

 

Making Your Web Site Successful

 Designing your site.  

•  Fast loading.

• Attention grabbing.

• Consumer oriented.

• Easy to navigate.

• Content must be relevant and have value.

• Continuously updated.

     Embedding content

       Third party content.

Passport Online

Online Agency

•      Manually update.

• Archive information.

•  Local search engine.

Bringing Potential Buyers to Your Site

• Engines

• Web Rings  

•  Press Releases 

•  Paper Products

•  Give-Aways

www.thefreesite.com

www.freestuffcenter.com

www.1freestuff.com\

www.justfreestuff.com

www.totallyfreestuff.com

www.aplusfreestuff.com

 Links

 Affiliate Programs

  Currency exchange programs.

   Booking Engines

• Carnival Cruises

• Royal Caribbean/Celebrity

•  NCL

•  Cruise Pro

 Gravity Well

Closing the “Internet Sale ”

Respond to e-mail promptly.

 Use standard, but customizable e-mails for initial response.

Qualify, qualify, qualify.

Eliminate time wasters.

 Recognize your limitations.

 Focus on the positive.

Suggested Reading

 

The 11 Immutable Laws of Internet Branding

Al Ries and Laura Ries

2000

Publisher: Harper Business

 

Maximize Web Site Traffic –

Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement

Robin Nobles & Susan O’Neil

2000

Publisher: Adams Media Corporation

 

Got Web – The Small Business Guide for Increasing Profits form Your Web Site

Art Wickerham

http://www.aewconsultants.com

 

You Have Your Web Site – Now What?

Donna and Art Wickerham

http://www.aewconsultants.com

 

The E-Myth Revisited

Michael E. Gerber

1995

Publisher: HarperCollins Publishers, Inc.

 

Customers.com

Patricial B. Seybold

1998

Publisher: Times Books

 

Permission Marketing

Seth Godin

1999

Simon & Schuster

 

For more additional sources of information go to:  http://www.aewconsultants.com/travel_agents.htm

 

Solutions for Sales Management
Check http://www.sellingpower.com
Cover price $5 per issue or $33 per year

media

We see the e in media
Check http://www.mediapost.com/media
Cover price $4.95 per issue but you should be able to get it for free

Expert Advice on E-Business & Technology
Check http://www.advisor.com for subscription information
Cover price of $4.99 but available for free.

Technology at Work – Business Information Using the Internet
Check http://www.smartbusinessmag.com
Published by Ziff Davis http://www.ziffdavis.com
Subscription rate of $12/yr but available for free.

The Voice of E-Business and Internet Technology
Check http://www.internetworld.com
Published by Penton Publication http://www.iw.com
Cover price of $5.00 but available for free.

Internet News and Business Strategies and Technology
(Opinion: great editorials about e-marketing, e-learning,)
Check http://www.interactiveweek.com
Published by Ziff Davis http://www.ziffdavis.com
Available for free.

Exhibit your niche travel specialty and promote your agency and web site
Check http://www.ourtravelopinion.com
Our Travel Opinion
Publish 6 articles for 6 months for $25

Web site design, hosting, domain registration and books about Internet development and promotion.
Check http://www.aewconsultants.com
AEWConsultants.com
Domain registration and web designs from $125 with yearly hosting for $100.
Books from $20.

Web Rings & more

Travel Ring - http://www.travelring.net/travelring/searchindex.htm

Travel Websites - http://www.travel-websites.com/ring.htm

Local Links.com - http://www.local-links.net/

 

Internet Consultants
209 Needlewood Lane
Reynoldsburg, OH 43068
614-596-1964

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aewconsultants
   ©2003